As soon as we associate reading with a test, we've missed the point. Seth Godin More Quotes by Seth Godin More Quotes From Seth Godin Busy does not equal important. Measured doesn't mean mattered. Seth Godin effectivenessimportantmean The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys. Seth Godin mediarealinspirational So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time. Seth Godin testsmatterlong For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection. Seth Godin life-changingwhat-mattersdifferences I don’t think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it. Seth Godin jobsbelievethinking Kings fear change. Leaders crave it. Seth Godin craveleaderkings If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead. Seth Godin organizationaveragethinking Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay. Seth Godin marketingmediamay Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator. Seth Godin passionatecreativeart Ideas that spread win. Seth Godin ironicwinningideas The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book. Seth Godin teacherbookart The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind. Seth Godin marketingrealmind The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time. Seth Godin wasting-your-timewebsitereason Facts are irrelevant. What matters is what the consumer believes. Seth Godin what-mattersbelievefacts You don't need more time in your day. You need to decide. Seth Godin more-timeneeds Don’t be different just to be different. Be different to be better. Seth Godin different Make enough mole hills, and eventually you will build a mountain. Seth Godin moleshillsmountain Go ahead, do something impossible. Seth Godin greatnessimpossible Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy. Seth Godin tragedywould-beart The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. Seth Godin squaresmindcharacter
