At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work. Reed Hastings More Quotes by Reed Hastings More Quotes From Reed Hastings Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right. Reed Hastings crazybusinessstupid Companies rarely die from moving too fast, and they frequently die from moving too slowly. Reed Hastings companydiesmoving The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people. Reed Hastings outcomestryingpeople Do not tolerate brilliant jerks. The cost to teamwork is too high. Reed Hastings brilliantcostteamwork Be brutally honest about the short term and optimistic and confident about the long term. Reed Hastings optimisticentrepreneurlong If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste. Reed Hastings smiletastesecret Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it. Reed Hastings tomorrowcustomersmoving I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way. Reed Hastings focustwoway I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault. Reed Hastings faultsvideoideas Human entertainment will have moved on to something new. Then the ultimate challenge for us is, can we figure out what that new form of entertainment is? Reed Hastings moved-onentertainmentchallenges Taking smart risks can be very gratifying. Reed Hastings smartrisk Don't be afraid to change the model. Reed Hastings life-changingchangelife The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode. Reed Hastings netflixtv-showswatches Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength. Reed Hastings businesssuccessthinking When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general "nice to have" market. Reed Hastings aspirinnicewant Be big, fast and flexible. Reed Hastings flexiblelife-lessonbigs But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does. Reed Hastings entrepreneurstupiditybird Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use. Reed Hastings irontechnologyepic Broadcast TV is like the landline of 20 years ago. Reed Hastings years-agotvsyears I think there will be 20 years of evolution from linear broadcast to internet television. Reed Hastings televisionyearsthinking
