At the end of the day, what we can see is the customers of our customers want to have full traceability on their products, and they want to make sure they have a carbon-friendly product, the technology that we are developing is - instead of using the carbon anodes - is to use an anode made of ceramic so you would not consume any carbon, and you would not release any CO2 into the atmosphere.

More Quotes by Chief Executive Jean-Sebastien Jacques