Attendees were fully invested in the experience and had immediate and visceral reactions, people who have viewed the Nepal piece said that they experienced extreme empathy — and even made eye-to-eye connections with people in the film and were extremely moved.

David Darg

Categorized in : Entertainment

As film-makers, we always try to have people understand the magnitude of a disaster but it's difficult in traditional video, this is the first time that Virtual Reality technology has been harnessed after an earthquake to give a fully immersive experience and help connect potential donors to the need in the most direct way available.

For instance, after the Ebola outbreak, the aid community was shocked at the relatively low response from private donors in proportion to the amount of media coverage given to the outbreak, by pioneering new ways to convey the very real messages of urgency and need, we can reinforce donor response and encourage a new demographic of donors and advocates to engage.