Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff. Sergio Marchionne More Quotes by Sergio Marchionne More Quotes From Sergio Marchionne I think (automakers') costs ... (are) well in excess of what I consider a mature industry to be able to afford. Sergio Marchionne business All (these) markets will grow ... but at single digits. Sergio Marchionne business I think that if you don't do the full analysis of what the origin of the electrical power is, where it comes from, how you get batteries into these cars, what the cost is in terms of CO2 and the environment, I think the analysis that we are going to save the planet with electric cars is nonsense. Sergio Marchionne think you environment power If you're looking for power and handling, then I think Ferrari is the answer. Sergio Marchionne looking think you power If you put a Ferrari sticker on a toaster, it doesn't go any faster. Sergio Marchionne go you sticker ferrari I won't talk of bad luck. I don't believe in it. Sergio Marchionne bad bad-luck luck believe Being small, cute is going to do nothing. Sergio Marchionne nothing small being cute If you look at Jeep, Ram, and the premium brands, those are brands that will survive. Sergio Marchionne survive will look you There's nothing worse in life than to sit there and be the victim of a process that's outside your control. Sergio Marchionne control your nothing life Jeep represents a way of life. It's not just a car. Sergio Marchionne just car life way Leadership is not a quantitative thing. People either smell it in you, or they don't. Sergio Marchionne you smell leadership people I think hybrids are inevitable. The question is not the technology: it's a question of the cost and whether the consumer will pay. Sergio Marchionne question will think technology I think the likelihood that combustion will continue to represent the large portion of the power unit world is very small. Sergio Marchionne small think power world By 2025, more than half of the power units you see on the road will have some relevance of electrification. There may be a base combustion engine, but it is combustion and electrification that will make the machine run. Sergio Marchionne road will you power When I was young and foolish, and I had no money, I bought myself the carcass of a Jaguar E-Type. It was a rust bucket. I spent all my university savings trying to fix the car. I never did, and I finally sold it to recover at least part of my investment. Sergio Marchionne never myself car money The HMI (human-machine interface) function inside a Ferrari is probably the weakest link in the chain of technical know-how that's embodied in the car. Sergio Marchionne inside ferrari function car People are very focused on value and preservation of capital. They're a lot less risk-prone than they used to be. Sergio Marchionne value focused used people Chrysler's best assets were its Jeeps, minivans, and light trucks. Fiat's expertise was in small-car technology and fuel-efficient engines, the very thing that Chrysler lacked. Sergio Marchionne very best technology light I've always had this incredible sense of urgency. I've always had this desire not to let things fester and to really seize the moment, because it's serendipity. Sergio Marchionne things moment always desire One of the things that unfortunately happens in organizations that become dysfunctional is that the very first thing to go is the amount of care and attention that you place on the workplace and the environment within which people work. Sergio Marchionne you care work people