Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'. Peter Drucker More Quotes by Peter Drucker More Quotes From Peter Drucker If general perception changes from seeing the glass as 'half-full' to seeing it as 'half empty' there are major innovative opportunities. Peter Drucker glasses perception opportunity Tomorrow always arrives. It is always different. And even the mightiest company is in trouble if it has not worked on the future. Being surprised by what happens is a risk that even the largest and richest company cannot afford, and even the smallest business need not run. Peter Drucker risk different running To succeed in this new world, we will have to learn, first, who we are. Few people, even highly successful people, can answer the questions, Do you know what you're good at? Do you know what you need to learn so that you get the full benefit of your strengths? Few have even asked themselves these questions. Peter Drucker successful people knowledge Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth. Peter Drucker entrepreneur wise inspirational Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there. Peter Drucker ships able may Making good decisions is a crucial skill at every level. Peter Drucker business leadership motivational That people even in well paid jobs choose ever earlier retirement is a severe indictment of our organizations - not just business, but government service, the universities. These people don't find their jobs interesting. Peter Drucker organization retirement jobs Culture eats Christianity for breakfast. Peter Drucker christianity culture breakfast Spontaneity is an infinite number of rehearsed possibilities. Peter Drucker spontaneity infinite numbers It is easier to raise the performance of one leader than it is to raise the performance of a whole mass. Peter Drucker easier mass leader There are no creeds in mathematics. Peter Drucker mathematics creeds science The largest 100 corporations hold 25 percent of the worldwide productive assets, which in turn control 75 percent of international trade and 98 percent of all foreign direct investment.The multinational corporation...puts the economic decision beyond the effective reach of the political process and its decision-makers, national governments. Peter Drucker political government decision We live in an age of unprecedented opportunity: If you’ve got ambition and smarts, you can rise to the top of your chosen profession, regardless of where you started out. Peter Drucker smart ambition opportunity In business school classrooms they construct wonderful models of a non- world. Peter Drucker education world school Unless commitment is made, there are only promises and hopes... but no plans. Peter Drucker keeping-promises inspirational commitment Don't try to innovate for the future. Innovate for the present! Peter Drucker future trying The next thing to be said about what long-range planning is not, is that it does not deal with future decisions. It deals with the futurity of present decisions. Decisions exist only in the present. The question that faces the long-range planner is not what we should do tomorrow. Peter Drucker future business inspirational The only industries that function well are the industries that take responsibility for training. The Japanese, you know, assume that when you first come to work you know absolutely nothing. School isn't preparation for work and never was. Peter Drucker preparation responsibility school Systematic change requires a willingness to look on change as an opportunity. Peter Drucker systematic opportunity looks Most Americans do not know what their strengths are. When you ask them, they look at you with a blank stare, or they respond in terms of subject knowledge, which is the wrong answer. Peter Drucker wrong-answers blank looks
