Being a great company is the new brand. Alex Bogusky More Quotes by Alex Bogusky More Quotes From Alex Bogusky The old paradigm was pay to play. Now you get back what you authentically put in. You've got to be willing to play to play. Alex Bogusky business play pay Fear is the mortal enemy of creativity, innovation, and happiness. Alex Bogusky innovation creativity enemy I'm convinced that the greatness that matters more is the greatness people achieve through helping each other, through collaborating, more than the greatness that's achieved by grabbing all you can or getting all you can or building all you can. Alex Bogusky greatness matter people Reinvent yourself. Repeat. Alex Bogusky reinventing-yourself repeats I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time. Alex Bogusky fighting real years If you have to fear something, fear mediocrity. Alex Bogusky mediocrity ifs Ideas are abundant. Practice giving your ideas away. If you hold onto ideas too tightly, you can convince people (and yourself) that you may not come up with any new ones Alex Bogusky practice people ideas If you're not having fun, you're doing it wrong. Alex Bogusky scrapbooking having-fun fun You create a fearful culture where you spend a lot of time looking at where you screwed up. Alex Bogusky fearful screwed-up culture We try to 'self-medicate' ourselves against boredom with mobile phones in any given moment of free time. Alex Bogusky boredom phones self
