Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible. Michael J. Silverstein More Quotes by Michael J. Silverstein More Quotes From Michael J. Silverstein Completely understand the customer by seeking an intense, complete and empathetic understanding. Michael J. Silverstein empathetic intense understanding People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses. Michael J. Silverstein phones real people The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach. Michael J. Silverstein example watches needs The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness. Michael J. Silverstein doe kindness people Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership. Michael J. Silverstein dread company attitude You make money when you get visitors to go through the entrance at capacity. Michael J. Silverstein entrances visitors making-money Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time. Michael J. Silverstein soul winning giving Epidemics of "bad" voice can kill your reputation overnight. Michael J. Silverstein reputation epidemics voice Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are. Michael J. Silverstein mean people moving All great companies have spirit and culture. Mean spirited returns mean spirit. Michael J. Silverstein return mean culture
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