Bringing ‘ The Cosby Show ’ to Bounce might do well in the ratings, at least for a little while, but is The Cosby Show ' worth the loss of sponsors who ’ll flee the network because Bill Cosby don’t want Bill Cosby brand to be associated with a company that profits from the ‘ humor ’ of a serial rapist ? media Research Center's easy to forget now, but Bill Cosby and Sidney Poitier were among the first black actors who gained widespread acceptance.