But the design of the iMac is striking, it will be difficult for PC makers to match that level of thinness for awhile unless they start leveraging ARM chips that they have used only in laptops up to this point.

Ross Rubin

The biggest barrier down the road is whether (SWYP) offers sufficient differentiation or whether mobile commerce, smartphone initiated commerce will become the dominant way people pay for goods and services in person.

But design of the iMac is striking, it will be difficult for PC makers to match that level of thinness for a while unless they start leveraging ARM chips that they have used only in laptops up to this point.

[ It's ] kind of like the used car market ; there are some people who would rather have an older Mercedes than a 2021 Hyundai, this allows them to be more aspirational, in a sense, without having to pay the $ 700 or more to buy into the current generation.

The manufacturers have been emphasizing this focus more, they talk about the recycled materials that they use to produce their phones.