BuzzFeed started as a lab with a small team where we would play with ideas. Jonah Peretti More Quotes by Jonah Peretti More Quotes From Jonah Peretti I did parallel entrepreneurship, which was very hard to do. It was hard to keep your head straight and know which ideas were with which company. Jonah Peretti your know hard ideas One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print. Jonah Peretti possible doing through things People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share. Jonah Peretti go look think people A lot of web companies will take a short-term approach and sell to an incumbent and don't end up living up to their full potential. Jonah Peretti potential end will living If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads. Jonah Peretti best great look you I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well. Jonah Peretti best think you life It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true. Jonah Peretti true your you life
