Cheap is the last refuge of a product developer or marketer who is out of great ideas. Seth Godin More Quotes by Seth Godin More Quotes From Seth Godin Mass marketing means appealing to the masses which means appealing to the average. Seth Godin marketingaveragemean Incrementalism ceases to be a good strategy when there's a cliff on the route. Seth Godin routescliffsstrategy New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct. Seth Godin unexpected-placesunexpectedfashion Art is frightening. Art isn't pretty. Art isn't painting. Art isn't something you hang on the wall. Art is what we do when we're truly alive. An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it (all of it, the work, the process, the feedback from those we seek to connect with) personally. Seth Godin wallcreativityart The mirror we hold up to the person next to us is one of the most important pictures she will ever see. Seth Godin nextimportantmirrors As long as you want to please everyone, you won't please anyone. Seth Godin pleasewantlong The problem with holding a grudge Seth Godin grudgeproblemhands Be relentlessly generous, without focusing on when it will come back to you. Seth Godin generous I wonder why anyone would hesitate to be generous with their writing. I mean, if you really want to make a living, go to Wall Street and trade oil futures ... We're writers. We're doing something that is inherently a generous act. We're exposing ourselves to the muse and to the things that frighten us. Why do that if you're not willing to be generous? And paradoxically, almost ironically, it turns out that the more generous you are, the more money you make. But that's secondary. For me, the privilege of being generous is why I get to do this. Seth Godin wallwritingmean Design is the last great competitive advantage. Seth Godin advantagedesignlasts Do the emotional labor of working on things that others fear. Seth Godin emotionallabor ... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market. Seth Godin succeedorganizationthinking You cannot buy your way to share of voice today; you cannot buy attention anymore. Seth Godin voiceattentiontoday Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting? Seth Godin tweetdown-andphones Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy. Seth Godin confusionwaitingpeople By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust. Seth Godin genuinefirst-timefirsts A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan. Seth Godin blowsuccessmotivational Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it. Seth Godin initiativeleadershipmotivational Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever. Seth Godin live-lifebelievepeople The job is not your work; what you do with your heart and soul is the work. Seth Godin motivationaljobslife
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