Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world. Faith Popcorn More Quotes by Faith Popcorn More Quotes From Faith Popcorn The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office). Faith Popcorn home fun america Too many marketers assume that future will hold back and wait until they're ready for it. It won't. Faith Popcorn future assuming waiting The future bears a resemblance to the past, only more so. Faith Popcorn resemblance bears past Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting. Faith Popcorn popcorn protection home Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution. Faith Popcorn consumers competing pieces If the vision is there, the means will follow. Faith Popcorn vision ifs mean You can trust a crystal ball about as far as you can throw it. Faith Popcorn popcorn future balls Send me out into another life. But get me back for supper. Faith Popcorn supper another-life popcorn America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are. Faith Popcorn popcorn united-states america We can never give up the belief that the good guys always win. And that we are the good guys. Faith Popcorn giving-up guy winning Just before consumers stop doing something, they do it with a vengeance. Faith Popcorn popcorn vengeance consumers Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours. Faith Popcorn consumers company financial Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are saying, I don't belong in this company. I'm sick of fighting this battle. Faith Popcorn sick fighting men This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name. Faith Popcorn land names dream It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul. Faith Popcorn popcorn soul enough The cliches of a culture sometimes tell the deepest truths. Faith Popcorn popcorn sometimes culture To offset a depersonalized society, consumers crave recognition of their individuality. Faith Popcorn consumers recognition individuality We are hungry for things that have touched human hands. Faith Popcorn popcorn hungry hands
