Corporate strategy is usually only useful if you get people engaged with helping you to make it work. Max McKeown More Quotes by Max McKeown More Quotes From Max McKeown Whenever a maker and a thinker get together, really cool stuff happens. Max McKeown stuff-happens really-cool together How much time have you invested in thinking about strategy? How many options have you considered before the plan was written? How have you ensured that the thinking behind the plan is challenged? How much time do you spend exploring trends, possibilities and cool stuff? How much time is spent playing with ideas, hopes and dreams? Max McKeown dream ideas thinking What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want? Max McKeown doe want people Becoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of your business, taking them apart, and then putting them back together again in a more powerful way. It’s about insight, invention, emotion and imagination focused on reshaping some part of the world. Max McKeown together-again powerful imagination Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’. Max McKeown fun believe thinking Ideally, you will develop strategic response to your place in the corporate lifecycle to identify new paths of strategic renewal. You will look for new growth curves that can be started early enough to replace declining products and you will try to identify whole new curves that will take the organisation to new levels of growth as a whole. Max McKeown curves growth trying Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy. Max McKeown creative war art Strategy is not a solo sport, even if you're the CEO. Max McKeown team-building teamwork sports Strategy is not really a solo sport - even If you're the CEO. Max McKeown ceo you strategy solo Entrepreneurs don't believe the future is predictable - but they do believe that they can create the future themselves. Max McKeown themselves create future believe Who's more likely to succeed - someone with high skill and no ambition, or no skill and high ambition? If you're an entrepreneur, you can hire as many skilled people for your business as you want. Max McKeown you business ambition people Entrepreneurs are like cats, because they are independent and do their own thing. Although organisations say they like cats, what they really want is sheep that they can herd. Max McKeown cats own want sheep There are immense numbers of potential entrepreneurs who can start their own businesses among the people who are working in large organisations. Max McKeown own start numbers people You have to learn to see the gold in dirt, which means that you try to spot people with potential as well as ideas that have potential. Max McKeown you gold people ideas At the point that an idea approaches perfection, fashion and expectations surge ahead, leaving the innovator with considerable room to find further improvements. Max McKeown find fashion perfection expectations The founder of Dell found ways of delivering Hewlett Packard's most profitable products for much lower prices but forgot to deliver their quality so within a few years had fallen behind again. Ideas need constant renewal. A great idea will never be perfect and will never work perfectly in all markets and all seasons. Max McKeown great quality work ideas Amazon thrived because it implemented the online bookstore idea better than any of its early rivals did, not because it was the only company to have the idea or the first company to have the idea. It continues to grow only because it keeps trying to improve on the details of the idea and the way it puts it into practise. Max McKeown grow better details way