Couples I work with -- who are new and just getting to know one another -- don't often attend as well as they should to their emotional compatibility, the degree to which they're really comfortable with one another, or whether they're just infatuated and attracted to one another.

John Duffy

When you have such a profound impact on how people feel about themselves or rate themselves, that's going to win, even if you can point to rationally that this is not a good thing for me, the emotion wins.

The word itself is powerful and meaningful.