Creating value is an inherently cooperative process, capturing value is inherently competitive. Barry Nalebuff More Quotes by Barry Nalebuff More Quotes From Barry Nalebuff Only recently have people begun to recognise that working with suppliers is just as important as listening to customers. Barry Nalebuff important listening people Most "original" ideas aren't completely original, but instead are the result of two basic methods for generating ideas: problems in search of solutions and solutions in search of problems. Barry Nalebuff problem two ideas