Customers have different need states and life experiences. Howard Schultz More Quotes by Howard Schultz More Quotes From Howard Schultz When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need. Howard Schultz failingpeopleneeds China traditionally has been a tea-drinking country but we turned them into coffee drinkers. Howard Schultz coffeedrinkingcountry I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it. Howard Schultz coffeechoicesthinking Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life. Howard Schultz balancedifferenttrying I think if you're an entrepreneur, you've got to dream big - and then dream bigger. Howard Schultz entrepreneurdreamthinking The issue of managing through a crisis is you have to be decisive even if you don't have perfect information. Howard Schultz issuesinformationperfect If you put on a lousy production with white actors, it's lousy. There is a problem, or can be, at this stage of our social evolution, with mixing the casts. It may not be a question of race so much as class. You would rarely find a black man in a high executive position where he was swinging his weight around. Howard Schultz racewhitemen My mother taught me something at a young age - she said 'you are the company you keep.' To define yourself by some label or some level of resources - that's pretty shallow. Howard Schultz company-you-keepagemother It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. Howard Schultz ironicwho-i-ampeople California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. Howard Schultz starbuckscaliforniacountry In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. Howard Schultz injurybluejobs I really believe that you cannot use the stock market as a proxy for the economy. Howard Schultz economyusebelieve I'm optimistic about the country; I'm optimistic about the American people. Howard Schultz optimisticcountrypeople I'm much more concerned about America than the Democratic Party. Howard Schultz democraticpartyamerica Everyone must have a shot at the American Dream. Howard Schultz american-dreamshotsdream I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. Howard Schultz engagementactionpeople I never took classic business classes in college, so I don't have the background that any of the people running large companies have. Howard Schultz collegeclassrunning Most business people today are not going to invest in the uncertainty that exists in America. Howard Schultz todayamericapeople We need to reinvent food at Starbucks. Less could be more. Howard Schultz starbucksneeds We think of Starbucks not as a coffee company but a media company. Howard Schultz mediacoffeethinking
