Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one. Guy Kawasaki More Quotes by Guy Kawasaki More Quotes From Guy Kawasaki Entrepreneurship is not for everyone. Guy Kawasaki entrepreneurship Don't ask people to do something you wouldn't. Guy Kawasaki asks people • People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead. Guy Kawasaki cancer sympathy children You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing. Guy Kawasaki distance emotional skills Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy. Guy Kawasaki hurt order thinking At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not. Guy Kawasaki peer-review peers the-end-of-the-day The desire to change the world is a tremendous advantage as you travel down the difficult path ahead because focusing on a lofty goal is more energizing and attracts more talent than simply making a buck. Guy Kawasaki goal desire world Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers). Guy Kawasaki blogging google marketing If you make meaning, you'll make money. Guy Kawasaki making-money ifs "No one is doing what we're doing." This is a bummer of a lie because there are only two logical conclusions. First, no one else is doing this because there is no market for it. Second, the entrepreneur is so clueless that he can't even use Google to figure out he has competition. Suffice it to say that the lack of a market and cluelessness is not conducive to securing an investment. As a rule of thumb, if you have a good idea, five companies are going the same thing. If you have a great idea, fifteen companies are doing the same thing. Guy Kawasaki clueless lying ideas You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship." Guy Kawasaki sky blue thinking Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress. Guy Kawasaki airplane writing thinking People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars. Guy Kawasaki data clouds two Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something. Guy Kawasaki numbers fun mean Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers. Guy Kawasaki expectations long kids Eat like a bird, poop like an elephant. Guy Kawasaki poop elephants bird The essence of evangelism is to passionately show people how you can make history together. Guy Kawasaki essence together people It's hard to build community around mediocre and mundane writing. Guy Kawasaki mediocre community writing The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college. Guy Kawasaki passion educational team The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news. Guy Kawasaki creating news needs
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