Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether. Edward Tufte More Quotes by Edward Tufte More Quotes From Edward Tufte That is to say, nature's laws are causal; they reveal themselves by comparison and difference, and they operate at every multivariate space, time point. Edward Tufte differences nature law If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard. Edward Tufte design practice firsts I am certainly not an intellectual relativist, nor a moral relativist. Edward Tufte moral intellectual I think it is important for software to avoiding imposing a cognitive style on workers and their work. Edward Tufte style important thinking I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks. Edward Tufte profound order believe Audience boredom is usually a content failure, not a decoration failure. Edward Tufte audience boredom decoration PowerPoint is like being trapped in the style of early Egyptian flatland cartoons rather than using the more effective tools of Renaissance visual representation. Edward Tufte style cartoon tools Here's the general theory: To clarify, add detail. Imagine that. To clarify, add detail. And clutter and overload are not an attribute of information, they are failures of design. If the information is in chaos, don't start throwing out information, instead fix the design. Edward Tufte details design add The goal is to provide analytical tools that will last students a lifetime Edward Tufte lasts tools goal If you like overheads, you'll love PowerPoint. Edward Tufte power-of-love overhead computer There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design. Edward Tufte confusing information design If your words aren't truthful, the finest optically letter-spaced typography won't help. Edward Tufte design motivational inspirational There are many true statements about complex topics that are too long to fit on a PowerPoint slide. Edward Tufte topics slides long My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided. Edward Tufte nature law ideas The idea of trying to create things that last-forever knowledge-has guided my work for a long time now. Edward Tufte forever long ideas I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others. Edward Tufte intellectual truth thinking Clutter is not an attribute of information, clutter is a failure of design...fix the design rather than stripping all the detail out of the map. Edward Tufte maps details design The leading edge in evidence presentation is in science; the leading edge in beauty is in high art. Edward Tufte evidence beauty art Public discussions are part of what it takes to make changes in the trillions of graphics published each year. Edward Tufte discussion making-changes years Science and art have in common intense seeing, the wide-eyed observing that generates empirical information. Edward Tufte information common art