Discipline alone -- so just the number of games one gets suspended -- is not enough to curb behavior or deter future action.

Anna Isaacson

The marketing for The NFL is just phenomenal, they know they have millions of suckers who are just into their product and maybe care about an issue on Tuesday or Wednesday, but once the games start on Sunday that's not what fans are thinking about.

That will provide a unified time frame for us to further amplify all of the work that our clubs are doing and that will lead into the playoffs where Inspire Change will continue to take center stage, the key message for us as the season is starting, we are ramping up again in a big way with our social justice work.

We have been working in the social justice space now for several years and we really amplified and doubled down on our efforts in the past year, we launched Inspire Change in 2018 and even before that, sort of after Colin Kaepernick raised these issues, he and along with other players, the league really decided to dive in (because) these are not just issues that NFL players are dealing with, but these are American issues that we should have a role in helping. And so since that time, we’ve really been working in the space.

These are organizations are fighting for social justice and we are there to support them, to give them not only funding assets but to allow them to tap into our channels, use our megaphone to get their message across and to hopefully move the needle.