Do not covet your ideas. Paul Arden More Quotes by Paul Arden More Quotes From Paul Arden Do not put cleverness in front of the communication. Paul Arden clevernesscommunicationinspirational It's never the next brief, it's ALWAYS THIS brief . Paul Arden advertisingnext Religion is a light bulb, created by man to help him to see in the dark. Paul Arden lightdarkmen Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing. Paul Arden safemissingplay Life's all about 'me' anyway Paul Arden There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest. Paul Arden clientsselfwant You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you're incapable of... If you think you're incapable of running a company, make that your aim... Make your vision of where you want to be a reality. Nothing is impossible. Paul Arden youvisionimpossiblereality Your vision of where or who you want to be is your greatest asset. Paul Arden youryouvisionwant If you get stuck, draw with a different pen. Change your tools; it may free your thinking. Paul Arden penyouchangethinking I've now discovered that if you know what you want and try hard to achieve it, everyone else will try hard, too. Paul Arden willknowyouachieve We try to make sensible decisions with the facts in front of us. The problem with sensible decisions is that so is everyone else. Paul Arden everyonetryproblemfacts Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality... Experience is the opposite of being creative. Paul Arden experiencecreativepastknowledge Risks are a measure of people. People who don't take them are trying to preserve what they have. Some risks have a future, and some people call them wrong. But being right may be like walking backwards, proving where you've been. Paul Arden youfuturewalkingpeople
