Electricity does not centralize, but decentralizes. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan The 'expert' is the man who stays put. Marshall McLuhan he-manexpertsmen The media have substituted themselves for the older world. Marshall McLuhan mediaworld I've always been careful never to predict anything that had not already happened. Marshall McLuhan carefulhappened As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes. Marshall McLuhan realmeanart Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition. Marshall McLuhan despairconfusionfeelings The artist is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time. He is the man of integral awareness. Marshall McLuhan fieldsmenart The ignorance of how to use knowledge stockpiles exponentially. Marshall McLuhan ignoranceuse As the age of information demands the simultaneous use of all our faculties, we discover that we are most at leisure when we are most intensely involved. Marshall McLuhan useageknowledge Even mud gives the illusion of depth. Marshall McLuhan muddepthgiving Ads represent the main channel of intellectual and artistic effort in the modern world. Marshall McLuhan effortintellectualworld All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information. Marshall McLuhan patternsinformationpolitical Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists. Marshall McLuhan pillsexerciseorder The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century. Marshall McLuhan cavesbusinessart Only the vanquished remember history. Marshall McLuhan politicalremember Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy. Marshall McLuhan independenteducationalwar Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion. Marshall McLuhan darkwritingmen The car has become the carapace, the protective and aggressive shell, of urban and suburban man. Marshall McLuhan shellscarmen The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future. Marshall McLuhan mirrorsviewspast The products of modern science are not in themselves good or bad; it is the way they are used that determines their value. Marshall McLuhan modernlifeway Obsolescence never meant the end of anything, it's just the beginning. Marshall McLuhan obsolescencefashionends
