Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.

Sun Tzu

Categorized in : Art War Extraordinary Moments

The supreme art of war is to subdue the enemy without fighting. by Sun Tzu

The supreme art of war is to subdue the enemy without fighting.

crazy war art

He who is prudent and lies in wait for an enemy who is not, will... by Sun Tzu

He who is prudent and lies in wait for an enemy who is not, will be victorious.

strength leadership art

Victory comes from finding opportunities in problems. by Sun Tzu

Victory comes from finding opportunities in problems.

victory problem opportunity

The nature of war is constant change. by Sun Tzu

The nature of war is constant change.

constant war

Hold out baits to entice the enemy. Feign disorder, and crush him... by Sun Tzu

Hold out baits to entice the enemy. Feign disorder, and crush him.

crush war art

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

fighting business war

What the ancients called a clever fighter is one who not only win... by Sun Tzu

What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.

fighting clever war

To fight and conquer in all our battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting.

fighting war peace

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.

strength war peace

Those who do not know the plans of competitors cannot prepare alliances. Those who do not know the lay of the land cannot maneuver their forces. Those who do not use local guides cannot take advantage of the ground.

lobbying lobbyists land

Know yourself and you will win all battles. by Sun Tzu

Know yourself and you will win all battles.

inspiration athlete war

Victory is reserved for those who are willing to pay its price. by Sun Tzu

Victory is reserved for those who are willing to pay its price.

mma warrior military

Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death.

veterans-day thank-you art

Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow.

flow change rivers

It is more important to outhink your enemy, than to outfight him by Sun Tzu

It is more important to outhink your enemy, than to outfight him

important enemy

He will win who knows when to fight and when not to fight. by Sun Tzu

He will win who knows when to fight and when not to fight.

fighting wisdom war

All warfare is based on deception. Therefore, when capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; when far away, that you are to lure him; feign disorder and strike him. When he concentrates, prepare against him; where he is strong, avoid him. Anger his general and confuse him. Pretend inferiority and encourage his arrogance.

deception arrogance strong

One need not destroy one's enemy. One need only destroy his willi... by Sun Tzu

One need not destroy one's enemy. One need only destroy his willingness to engage.

war enemy needs

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.

inspiration military war

Thus the highest form of generalship is to balk the enemy's plans, the next best is to prevent the junction of the enemy's forces, the next in order is to attack the enemy's army in the field, and the worst policy of all is to besiege walled cities.

military war art