Environments are not just containers, but are processes that change the content totally. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan Darkness is to space what silence is to sound, i.e., the interval. Marshall McLuhan spacesilencelight The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age. Marshall McLuhan technologyspaceart The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts. Marshall McLuhan communicationfeelingsart Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons. Marshall McLuhan weaponsidentitywar Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it. Marshall McLuhan dewcultureart In large measure, writing is the spatialization of thought. Marshall McLuhan mediawriting Education, which should be helping youth to understand and adapt to their revolutionary new environments, is instead being used merely as an instrument of cultural aggression. Marshall McLuhan youthrevolutionaryhelping The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound. Marshall McLuhan cartechnologyscience We drive into the future using only our rearview mirror. Marshall McLuhan futurehuman-naturemirrors The name of a man is a numbing blow from which he never recovers. Marshall McLuhan humorousblowmen American youth attributes much more importance to arriving at driver's license age than at voting age. Marshall McLuhan voting-agepoliticalreality The wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, electric circuitry an extension of the central nervous system. Marshall McLuhan mediaeyebook The poet, the artist, the sleuth, whoever sharpens our perception tends to antisocial; rarely 'well adjusted,' he cannot go along with currents and trends. Marshall McLuhan mediaperceptionartist Our technology forces us to live mythically Marshall McLuhan forcetechnology The mother tongue is propaganda. Marshall McLuhan propagandatonguemother To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine. Marshall McLuhan machinesskinsmen First we build the tools, then they build us. Marshall McLuhan toolsfirsts Electronic man has no physical body. Marshall McLuhan physical-bodybodymen In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. Marshall McLuhan technologybirthdaymoving Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation. Marshall McLuhan yielddemandpowerful
