Everybody's got the mindset that everything should be measurable. Erik Qualman More Quotes by Erik Qualman More Quotes From Erik Qualman We don't have a choice on whether we DO social media, the question is how well we do it. Erik Qualman media choices success With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues. Erik Qualman news media wish The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws. Erik Qualman addresses media keys Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. Erik Qualman party powerful successful The ROI of social media is that your business will still exist in 5 years. Erik Qualman roi media years The power of social media is it forces necessary change. Erik Qualman necessary-change media social With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever - we are all mini-digital celebrities and heroes to someone. Erik Qualman creating technology hero 25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands. Erik Qualman twenties links world Social Media isn’t a fad, it’s a fundamental shift in the way we communicate. Erik Qualman fads media fundamentals Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics. Erik Qualman ethics media trying One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like. Erik Qualman news missing looks Consumers are taking ownership of brands, and their referral power is priceless. Erik Qualman ownership referrals priceless Best results are often achieved well Erik Qualman finding-yourself hunting jobs That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site. Erik Qualman etc wall tools Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media. Erik Qualman media social attention It's about listening first, then selling. Erik Qualman selling listening firsts Social media has made the web all about me, me, me. Erik Qualman social-media media social Folks want to be listened to, they want to be heard. Erik Qualman folks heard want It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs. Erik Qualman counter-culture together jobs Pushing a company agenda on social media is like throwing water balloons at a porcupine. Erik Qualman pushing media water
