Everyone knows what search engines are. But relatively few know how to use them effectively. Marc Ostrofsky More Quotes by Marc Ostrofsky More Quotes From Marc Ostrofsky Domain names and websites are Internet real estate. Marc Ostrofsky internet real names Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. Marc Ostrofsky marketing pennies important Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview. Marc Ostrofsky entrepreneur eye morning Online business models are still evolving. New and different products and services pop up every day. This gives rise to supporting products and services. A business can make substantial profit by helping others execute their plans for making money. Marc Ostrofsky different helping-others giving Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue, then you go buy it and send it to the customer. Marc Ostrofsky reverse lists numbers Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money. Marc Ostrofsky tongue long-ago making-money There are hundreds of ways to make money using the Internet. Marc Ostrofsky making-money internet way Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation. Marc Ostrofsky bypass navigation people Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals. Marc Ostrofsky working-together goal practice Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising. Marc Ostrofsky target-market advertising focus Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve. Marc Ostrofsky traffic media share Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input. Marc Ostrofsky target-audience issues design The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer. Marc Ostrofsky driving land purpose The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not. Marc Ostrofsky united-states numbers world Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online. Marc Ostrofsky selling-products generations world I have 5 teenage daughters, and I learned the hard way - it's difficult to talk to any person under the age of 25 without the presence of a cell phone. Marc Ostrofsky teenage daughter mother Internet entrepreneurs are using technology at every level of their company - from a one-person agency to a small firm, the newest technological advances are interwoven throughout every aspect of Internet-based businesses. Marc Ostrofsky entrepreneur agency technology I ended up buying business.com for $150,000 because I wanted to make it a magazine. It would have been a 'Time'-type magazine: how to do business on the Internet. And I was offered a lot of money for that domain. I played two buyers against each other. Marc Ostrofsky magazines buying two Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process. Marc Ostrofsky corporations buying management Relevance is a search engine's holy grail. People want results that are closely connected to their queries. Marc Ostrofsky holy-grail want people
