Everyone talks about moderation. How about some moderation in moderation? Ashwin Sanghi More Quotes by Ashwin Sanghi More Quotes From Ashwin Sanghi Writing was my route to creative expression, and I needed to write about the things that interested me. Ashwin Sanghi creativeexpressionwriting I am a part of the old school where I feel that purity of the language should be retained. But English is a constantly evolving language where new words are being added to the dictionary, so I don't see any harm in experimenting with the language. Only poor editing standards need to be improved. Ashwin Sanghi editingschoolneeds I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you. Ashwin Sanghi heartwritingpeople I work in a business environment forty hours a week, and writing is what I do to unwind. It allows me to transport myself to a happy place where I can indulge my hopes, beliefs, aspirations and fantasies. It also allows me to live and breathe a topic for eighteen months while I'm researching and writing. Ashwin Sanghi topicsmonthswriting I would imagine that anyone picking up a book written by me would expect a fast-paced story that requires minimal effort to turn the pages. The reader would also be looking for some out-of-the-ordinary revelations along the way. At the end of the day, I'm a writer who simply loves revealing stuff that is out-of-the-ordinary. Ashwin Sanghi effortthe-end-of-the-daybook I've always been fascinated by books. When I was young, my grandfather used to hand out a book - which would be anything from a biography to a classic - to me every week and ask me to write a piece on what I thought about it. On the other hand, my mother used to love reading thrillers and bestsellers. Ashwin Sanghi readingmotherbook Writing is incidental to my primary objective, which is spinning a good yarn. I view myself as a storyteller more than a writer. The story - and hence the extensive research that goes into each one of my books - is much more important than the words that I use to narrate it. Ashwin Sanghi viewswritingbook A myth is a lie that conceals or reveals a truth. But if it reveals even a strand of history or truth, that's what gets my adrenaline going. Ashwin Sanghi adrenalinemythlying The relationship between critic and writer is similar to the one between the pigeon and the statue. Ashwin Sanghi pigeoncriticstatuerelationship Write when drunk. Edit when sober. Marketing is the hangover. Ashwin Sanghi writesoberdrunkmarketing Humankind would improve if we concentrated less on being human and more on being kind. Ashwin Sanghi humanmorebeingbeing-human Thrills are much more about anticipation than action. An unfired bullet is more dangerous than one that has already met its target. Ashwin Sanghi moretargetdangerousaction The average human attention span was 12 seconds in 2000 and 8 seconds in 2013. A drop of 33%. The scary part is that the attention span of a goldfish was 9 seconds, almost 13% more than us humans. That's why it's getting tougher by the day to get people to turn the page. Maybe we writers ought to try writing for goldfish! Ashwin Sanghi daywritingattentionpeople The Egyptians saw the sun and called him Ra, the Sun God. He rode across the sky in his chariot until it was time to sleep. Copernicus and Galileo proved otherwise, and poor Ra lost his divinity. Ashwin Sanghi godskysleeptime Initial work is on period research where the historical markers are absolutely non-negotiable. Once that is established, a writer can take creative liberties in terms of chronology to suit the story. Ashwin Sanghi storycreativeresearchwork Mythology does not interest me. Nor does history. But the possible overlap between history and mythology excites me immensely. Ashwin Sanghi possiblemeinteresthistory Would the fish have ever been caught if it had kept its mouth shut? Ashwin Sanghi fishmouthbeencaught Omniscient, omnipotent, omnivorous and omnipresent all begin with Om. Ashwin Sanghi beginomnipotentomniscient It is not history, theology or mythology that interest me. It is the fact that history, theology or mythology could have alternative interpretations or explanations. I try to connect the dots between the past and the present. Ashwin Sanghi trymehistorypast I must admit that i am fascinated by the glories of ancient India. But when will the purveyors of Indian culture realise that not everything about our past was glorious? Ashwin Sanghi i-amwillculturepast
