Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more. Sam Walton More Quotes by Sam Walton More Quotes From Sam Walton There is only one boss. The customer. Sam Walton loyal-customers boss business We're all working together; that's the secret. And we'll lower the cost of living for everyone, not just in America, but we'll give the world an opportunity to see what it's like to save and have a better lifestyle, a better life for all. We're proud of what we've accomplished ; we've just begun. Sam Walton cost-of-living opportunity america The secret of successful retailing is to give your customers what they want Sam Walton successful secret giving We let folks know we're interested in them and that they're vital to us. cause they are. Sam Walton educational causes business Keep everybody guessing as to what your next trick is going to be. Don't become too predictable. Sam Walton guessing tricks next Our best ideas come from clerks and stockboys. Sam Walton effective-listening innovation ideas High expectations is the key to everything. Sam Walton high-expectations keys expectations Swim upstream. Go the other way. Ignore the conventional wisdom. Sam Walton conventional-wisdom swim way Take the best out of everything and adapt it to your needs. Sam Walton needs Curiosity doesn't kill the cat; it kills the competition. Sam Walton competition cat curiosity "Somehow over the years people have gotten the impression that Wal-Mart was...just this great idea that turned into an overnight success. But...it was an outgrowth of everything we'd been doing since [1945]...And like most overnight successes, it was about twenty years in the making." Sam Walton people years ideas I've owned about 18 airplanes over the years, and I've never bought one of them new. Sam Walton airplane years All that hullabaloo about somebody's net worth is just stupid, and it's made my life a lot more complex and difficult. Sam Walton difficult stupid made The job of senior management is to cultivate an environment where store managers can learn from the market and from each other. Sam Walton senior teamwork jobs I loved retail from the beginning, and I still love it today. Sam Walton retail stills today I not only knew I wanted to go into retailing, I also knew I wanted to go into business for myself. Sam Walton retailing wanted After a lifetime of swimming upstream, I am convinced that one of the real secrets to Wal-mart's phenomenal success has been that very tendency. Sam Walton persistence swimming real It was almost as if I had a right to win. Thinking like that often seems to turn into sort of a self-fulfilling prophecy. Sam Walton self winning thinking There’s a lot more business out there in small town America than I ever dreamed of. Sam Walton towns business america I guess in all my years, what I heard more than anything else was: a mere town cannot support a discount store for very long. Sam Walton inspirational long years