Fat Bear Week in particular has all of the' cute' characteristics we associate with animals online, and here, those characteristics are quite literally the point - roundness, perceived fluffiness, smushiness, etc.

Jessica Maddox

Much of the discourse on TikTok wasn't necessarily Bama #rushtok, but there was an influx of videos talking about Bama #rushtok or making video memes of outfits of the day with exaggerated Southern accents.