Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that's how you grow. Paula Scher More Quotes by Paula Scher More Quotes From Paula Scher Helvetica is the font of the Vietnam War. Paula Scher fonts vietnam war I love the big scale and immediate impact of posters. They're my favourite things to design. Paula Scher posters impact design I think that the ability of people to accept new things is growing, and that's good for all of us. Paula Scher growing people thinking Whatever you design[/make/build], use it to raise the expectations of what can be achieved Paula Scher design use expectations I think design, to a degree, is more generous and more humanistic than art, though great art can move us more. Paula Scher art moving thinking I think that it's a great time to be a designer. Paula Scher great-times designer thinking Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen. Paula Scher design different people It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it. Paula Scher weekend home thinking Creativity has to do with what came before you immediately, not what came before you a long time ago. Paula Scher long-time creativity long When I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning. Paula Scher planning design different I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them. Paula Scher break creative done To me what really matters is that it shouldn't matter to you what day of the week it is. Paula Scher days-of-the-week week matter Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really. Paula Scher government space mean Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing. Paula Scher smart dumb people You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it. Paula Scher technology understanding past Design always has a purpose, art has no purpose. That's really the difference between them. Do I think one is better than the other? Absolutely not. I think they both fulfill functions. Paula Scher differences art thinking I wasn't a very good illustrator so I became a designer. Paula Scher illustrators very-good designer All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot. Paula Scher spots risk littles Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does. Paula Scher marketing evil doe Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it. Paula Scher want past thinking
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