Finding new ways, more clever ways to interrupt people doesn't wo... by Seth Godin

Finding new ways, more clever ways to interrupt people doesn't work.

Seth Godin

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Categorized in : People Clever Marketing

Don't save the canary. Fix the coal mine. by Seth Godin

Don't save the canary. Fix the coal mine.

canaries coal mines

Solving problems—actually solving them, not just claiming you do—solving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.

doors way world

I think "creativity" is better described as failing repeatedly un... by Seth Godin

I think "creativity" is better described as failing repeatedly until you get something right.

creativity failing thinking

Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer

dumb play opportunity

Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth. They're not in your business, but they're in your shoes. Finding a peer group and working with them, intentionally and on a regular schedule, might be the single biggest boost your career can experience.

shoes careers dream

Our job as marketers and leaders, is to create vibrant pockets, n... by Seth Godin

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

pockets leader jobs

Mostly, the best way to be the next Mark Zuckerberg is to make di... by Seth Godin

Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.

zuckerberg difficult-choices way

The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products-you can build a business around them online.

location unique doors

I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's missing isn't the ideas. It's the will to execute them.

opportunity ideas thinking

Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.

blowing-it loses pressure

Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

business reading goal

Too often, we don't give people the opportunity to fill in the bl... by Seth Godin

Too often, we don't give people the opportunity to fill in the blanks.

opportunity giving people

If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.

taken business writing

It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.

next business book

It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.

safe giving hands

The devil doesn't need an advocate. The brave need supporters, no... by Seth Godin

The devil doesn't need an advocate. The brave need supporters, not critics

devil brave needs

If failure isn't an option, then success isn't either. Success is just failure repeated until it works.

The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.

peers people way

Deadlines have a lousy name. Call them live-lines instead. That´t... by Seth Godin

Deadlines have a lousy name. Call them live-lines instead. That´t what they are.

deadline lines names

My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills.

winning advice art