First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife. Avinash Kaushik More Quotes by Avinash Kaushik More Quotes From Avinash Kaushik The interesting thing about averages is that they hide the truth very effectively. Avinash Kaushik marketing average interesting Content is anything that adds value to the reader's life. Avinash Kaushik web-content insightful marketing Never let your campaigns write cheques that your website can't cash. Avinash Kaushik marketing writing motivational