First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone. Steve Jobs More Quotes by Steve Jobs More Quotes From Steve Jobs We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We're rewriting the history of human thought with what we're doing. Steve Jobs creating artist thinking We've got to make the small things unforgettable. Steve Jobs unforgettable leadership inspirational I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet. Steve Jobs places-you-go brain television Let's make a dent in the universe Steve Jobs being-positive initiative positive Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. Steve Jobs marketing people world You've got to have a problem that you want to solve; a wrong that you want to right. Steve Jobs leadership want inspirational There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going. Steve Jobs bad-day running wind I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete. Steve Jobs invention wonderful thinking Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could. Steve Jobs creating important profound We hire people who want to make the best things in the world. Steve Jobs life-lesson people world I was at Reed [College] for only a few months. My parents intended for me to stay there for all four years but I decided that college wasn't right for me. I had no idea what I wanted to do I didn't see how college was going to help me. Steve Jobs college years ideas It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing. Steve Jobs technology education art To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines. Steve Jobs technology business success Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes? Steve Jobs bmw business success Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about. Steve Jobs who-cares care people That's been one of my mantras - focus and simplicity. Simple can be harder than complex. Steve Jobs life-changing change inspirational It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. Steve Jobs sunday meals night Let's go invent tomorrow... Steve Jobs future tomorrow I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things. Steve Jobs best-job inspiring inspirational Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction. Steve Jobs innovation experience past