First we need to rethink the terms and recognize that we've imported this language from the technocratic class, from Silicon Valley, that talks about openness and transparency. Astra Taylor More Quotes by Astra Taylor More Quotes From Astra Taylor And of course the things that get the most attention online tend to be similar to those that succeeded under the old model. Astra Taylor onlinemodelsattention There's this divergence out there between the very small and the very large with the middle disappearing. There is something paradoxical going on where there is this access and we can seek out things on the fringes, but that doesn't describe the overall reality, because the big are bigger than ever. Astra Taylor fringedisappearreality Not to be to be a vulgar materialist or be too reductive, but all of that was completely absent from the conversation. Instead we were told it was a "revolutionary" moment, where these new tools would inevitably displace the old media dinosaur and that things would be democratized and wasn't it great we could all collaborate on these platforms. Astra Taylor mediatoolswould-be It's not just that we all as individuals should reevaluate our relationship with our devices - maybe you should, on a personal level - but in terms of balancing the micro and the macro and the personal and the structural, it's actually a bigger issue than you and your phone addiction. Astra Taylor issuesaddictionphones The point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets. Astra Taylor data-collectiongadgetsneeds There's also the issue of tech titans throwing their weight around in Washington and lobbying. There was just a Reuters poll that reported that more than half of Americans are concerned that tech companies are "encroaching too much on their lives." That's pretty major, considering these companies were universally loved not that long ago. Astra Taylor long-agoissuestoo-much It's always the balance between the individual's subjective experience and the social structural condition. As individuals we have access to more than we've ever had before. Giving up our data seems a small price to pay, especially if, as you say, we don't feel we have anything to hide. Astra Taylor databalancegiving-up Also, after Examined Life was finished I found myself thinking about the way creative opportunities and distribution channels were shifting. Should I be showing my films in theaters or just think about getting them out online? There were other issues, too. Astra Taylor issuesopportunitythinking Basically political economy - that you have to look at how funding structures shape the media landscape. You have to look at commercial interests, consolidation - the economy structures are experience. Astra Taylor mediapoliticallooks To go from the vision that we would all be free to express ourselves creatively because our material needs were being met, to this reality where nobody has money, people are unemployed, and the machines are harnessed by the lucky guys who Facebook or Google and we're supposed to be happy just to contribute content to their site. Astra Taylor guyrealitypeople I try to look at the evolution of these utopian claims. In the late '60s there was an assumption that the wealth generated by industry would be taxed and then put into social programs and it would provide a baseline of stability that would allow people to have the time for self-expression; and that social contract has eroded over the last four decades and now it's every person for themselves. Astra Taylor expressionselfpeople It's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television. Astra Taylor usewantpeople It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options. Astra Taylor eyeballsadvertisingpeople We like to say the Internet is the ultimate library. But libraries are libraries because people come together and fund them through taxes. Libraries actually exist, all over the country, so why is it such a reach to imagine and to someday build a public institution that has a digital aspect to it? Of course the problem is that libraries and other public services are being defunded and are under attack, so there's a bigger progressive struggle this plays into. Astra Taylor struggleplaycountry We haven't developed a progressive vocabulary. We say something is "public," but we just mean it's viewable online. Or we say it's "open," but we just mean it's accessible. I would like for us to think about terms critically and maybe change our vocabulary a bit. What if pubic actually meant publicly-funded, or social meant socialized. Astra Taylor vocabularymeanthinking I would like people to be more aware of the fact that ultimately we are paying for things, and it's not just as privacy advocates point out that we're paying with our time and our data. We're also paying with money, because the hundreds of billions of dollars spent on advertising is just factored into the cost of the goods that we buy. It's all coming out of our pocket, just in a really roundabout way. Astra Taylor datapeopleway All the utopianism of the early days of the Internet seems to have dissipated. But I don't want us to lose that utopianism altogether, even if it was naïve and ill-informed and sometimes silly. Rather I want us to ask about the obstacles that are preventing the good stuff from coming to fruition. Let's investigate and think about creating something worthwhile instead of assuming that there is an inevitable track of increased centralization, consolidation, and commercialization that we can't do anything about. Astra Taylor creatingsillythinking One of the big myths about people growing up is that they are "digital natives;" that just because they've been raised with the Internet - that you're very adept at using the app on your phone - it doesn't mean you have any idea about how the Internet actually works. Astra Taylor growing-upphonesmean Whether it's a professional, academic keeping people out by using certain mystifying language, or technologists presenting their work as incredibly complicated, no one can understand it (especially not "moms," who are always invoked as the ultimate know-nothings, which is incredibly insulting to a whole lot of people). Astra Taylor insultingmompeople One connection I see between the work I did on philosophy and my work on technology is that both communities tend to mystify and create an atmosphere of complexity. Astra Taylor technologycommunityphilosophy
