For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. Simon Mainwaring More Quotes by Simon Mainwaring More Quotes From Simon Mainwaring Technology is teaching us to be human again. Simon Mainwaring technologyhumansteaching Social media is not about the exploitation of technology but service to community. Simon Mainwaring mediatechnologyinspiration Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another. Simon Mainwaring armyteamworkmean Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. Simon Mainwaring linesmouthsfirsts One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. Simon Mainwaring impactmediaknowing Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. Simon Mainwaring communityloyaltymeaningful Like all technology, social media is neutral but is best put to work in the service of building a better world. Simon Mainwaring mediatechnologyworld The keys to brand success are self-definition, transparency, authenticity and accountability. Simon Mainwaring businessrealinspirational Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves. Simon Mainwaring demandmedianeeds More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance. Simon Mainwaring environmentalissuesresponsibility We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society. Simon Mainwaring governmentworking-togetherpractice Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal. Simon Mainwaring goalmeanthinking Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors. Simon Mainwaring mediameanideas Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. Simon Mainwaring engagementstyleleadership Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred. Simon Mainwaring emotionalmediatwo As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them. Simon Mainwaring eyenumberspeople When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. Simon Mainwaring gratitudeeducationaljobs Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society. Simon Mainwaring dollarsresponsibilityaction The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action. Simon Mainwaring medialeaderpeople Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. Simon Mainwaring communitylongcommitment
