For CEOs today, it's all about acheieving growth and efficiency through innovation. It's not about product innovation so much anymore as about innovating business models. process, culture and management. Ginni Rometty More Quotes by Ginni Rometty More Quotes From Ginni Rometty I learned to always take on things I'd never done before. Growth and comfort do not coexist. Ginni Rometty strong-women inspiring positive One of the most important things for any leader is to never let anyone else define who you are. And you define who you are. I never think of myself as being a woman CEO of this company. I think of myself as a steward of a great institution. Ginni Rometty important leader thinking Your value will be not what you know; it will be what you share. Ginni Rometty business share inspirational IBM's long-standing mantra is 'Think.' What has always made IBM a fascinating and compelling place for me, is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. Ginni Rometty passion technology thinking To me, I learned along the way, you know, culture is behavior. That's all it is; culture is people's behaviors. Ginni Rometty culture people way Growth and comfort do not coexist. Ginni Rometty strong-women growth comfort Today when I think about diversity, I actually think about the word “inclusion.” And I think this is a time of great inclusion. It’s not men, it’s not women alone. Whether it’s geographic, it’s approach, it’s your style, it’s your way of learning, the way you want to contribute, it’s your age - it is really broad. Ginni Rometty diversity men thinking Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer. Ginni Rometty clients believe firsts Don't let others define you. Define yourself. Ginni Rometty define-you define-yourself The most important thing for any of us to be in our jobs is curious. Ginni Rometty powerful important jobs Someone once told me growth and comfort do not coexist. And I think it’s a really good thing to remember. Ginni Rometty growth comfort thinking You have to stick up for what you believe in. And that, to me, is the biggest thing you can do about driving inclusion. Ginni Rometty driving sticks believe Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within eighteen months, or risk being left in the dust. Ginni Rometty thought-provoking data dust I always say, you know, if I sit here and close my eyes and say, 'When did I learn the most in my life, in my career?' It'll always be when I close them and everything I think of is when I took a risk. It's when I think I learned the most. Ginni Rometty careers eye thinking Never love something so much that you can’t let go of it. Ginni Rometty cant-let-go moving-on-love letting-go If you're clear on what you believe, you have a great foundation to go make a market. Ginni Rometty foundation clear believe The social network will be the new production line in a company. Ginni Rometty social-network company lines I think actions speak louder than words is one thing I think I always took from my mom. And to this day, I think about that in everything I do. Ginni Rometty family mom thinking One thing I always think about in making a market, and it again is something I have learned from Sam [Palmisano] as well, he always says, "Be first and be lonely." Ginni Rometty women lonely inspiring Any city has to give some thought to its ambition and brand in order to set sustainability goals. Ginni Rometty ambition cities order