Formula for failure: Try to please everybody. Herbert Bayard Swope More Quotes by Herbert Bayard Swope More Quotes From Herbert Bayard Swope I cannot give you the formula for success, but I can give you the formula for failure - which is: Try to please everybody. Herbert Bayard Swope motivational inspirational life It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the page opposite the editorial, which became the most important in America and thereon I decided to print opinions, ignoring facts. Herbert Bayard Swope opposites america interesting The first duty of a newspaper is to be accurate. If it be accurate, it follows that it is fair. Herbert Bayard Swope newspapers duty firsts Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one. Herbert Bayard Swope eye two blood The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what it wants to have and part of what it ought to have whether it wants it or not. Herbert Bayard Swope successful secret giving I can't give you a sure-fire formula for success, but I can give you a formula for failure try to please everybody all the time. Herbert Bayard Swope