Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee. Mitch Lasky More Quotes by Mitch Lasky More Quotes From Mitch Lasky Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram. Mitch Lasky us back good stage I really think the app store is kind of the killer app for Apple and for Google. Mitch Lasky app apple think google Everyone talks about discovery, but I really believe that great content finds its audience. Mitch Lasky everyone great discovery believe The distributor used to get 10, 12, 14 percent in most cases, but the App Store or Steam - they're taking 30 points. So clearly, they're viewing what they bring to the table in the digital environment to be more valuable than distribution. Mitch Lasky table more digital environment I've watched what happens when a game like 'DragonVale' gets to number one on iOS. Suddenly there's ten other versions of it that hit the store. As a gamer, that bothers me. I don't like those companies. Mitch Lasky game me gamer happens I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious. Mitch Lasky facebook me curious instagram I've witnessed first hand the impact the Benchmark team has had on new ventures, and I believe their commitment to the entrepreneur and dedication to building companies of lasting value really set the firm apart. Mitch Lasky value dedication team believe Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the open Web. Publishers aren't convinced that the costs of being on Facebook are worth it. Mitch Lasky worth facebook being moving The ambitions for Thatgamecompany are very exciting to me. Mitch Lasky very me exciting We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist, creating sequels and formulaic games over and over again. The energy comes from the indies. Mitch Lasky touch game energy games There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA. Mitch Lasky some better game being My kids download 10 games. They play them all for two minutes. They throw away the eight they don't like. Then they play those last two obsessively for a month. That's alien to those of us who buy a $60 game and play it for 40 or 50 hours. The discovery mechanism is completely social, and I don't think you get that genie back in the bottle. Mitch Lasky game back think you
