From there we’re able to design future products around selling patterns. Patterns could be anything from specific colors or uniquely shaped silhouettes to styles or fabrics. Faraz Zaidi More Quotes by Faraz Zaidi More Quotes From Faraz Zaidi We keep an eye on everything... the business of fashion, competitive brands, blogs, music, events, social media… everything, this is how we continue to forecast what our customers want instead of chasing trends. Faraz Zaidi us At the time we felt like there wasn’t a company putting out graphic tees with a message. Faraz Zaidi us