From Those Wonderful Folks Who Gave You Pearl Harbor. Jerry Della Femina More Quotes by Jerry Della Femina More Quotes From Jerry Della Femina I'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune. Jerry Della Femina luck fortune trying Nothing kills a bad product faster than good advertising. Jerry Della Femina advertising marketing faster Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again. Jerry Della Femina advertising trying sometimes The Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or I’ll resign your account.’ You don’tdo it anymore. It’s now, the majority of the time... ‘How do you like it? When can I change it for you?’ Jerry Della Femina majority creative jobs Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on. Jerry Della Femina clothes half fun Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. 'The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.' Jerry Della Femina lines pearls thinking I honestly believe that advertising is the most fun you can have with your clothes on. Jerry Della Femina business fun believe I'm hard-nosed about luck. I think it sucks. Yeah, if you spend seven years looking for a job as a copywriter, and then one day somebody gives you a job, you can say, Gee, I was lucky I happened to go up there today. But, dammit, I was going to go up there sooner or later in the next seventy years. If you're persistent in trying and doing and working, you almost make your own fortune. Jerry Della Femina determination time jobs Because I'm in advertising, not electricity! Jerry Della Femina electricity advertising Thank you for making me nouveau riche. Jerry Della Femina nouveau-riche thank-you That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in. Jerry Della Femina chicago three cities There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. Jerry Della Femina advertising-business faster humorous I learned much from my father just by watching his example. If I saw him hold a door open for someone, I learned to do the same. Kids always observe their parents and I always watched my daddy. Jerry Della Femina doors father kids Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous. Jerry Della Femina jealous responsibility retirement It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar. Jerry Della Femina hollywood dying winning Kids don't know what life was like without cell phones. Jerry Della Femina cell-phones like know life Pictures bring you inside, whether you see yourself driving a new car or as a hapless prisoner who is being abused. Jerry Della Femina pictures yourself you car The object of advertising is to get people to feel better about the product you're selling. Jerry Della Femina feel better you people My grandmother would start making her meat sauce at 7 in the morning on Sunday, and within five or six hours, that smell would be all through the house. Jerry Della Femina start sunday house morning Almost everything looks better from a distance, Long Island included. Jerry Della Femina better distance long looks
