Given the immeasurable value of our brands, we work hard to protect these important intellectual assets and defend them against infringement. Jeff Beckman More Quotes by Jeff Beckman More Quotes From Jeff Beckman It is important for Hershey to protect its trademark rights and to prevent consumers from being confused or misled when they see a product name or product package that is confusingly similar to a Hershey name or trade dress, hershey has always vigorously protected its brands and will continue to do so whenever we believe that others have infringed on these valuable intellectual assets. Jeff Beckman lifestyle
