Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised. Richard Branson More Quotes by Richard Branson More Quotes From Richard Branson Screw it, let's do it - Just get on with it and do it Richard Branson self-improvement screws improvement As we drifted to earth I sat up on the glass roof of the capsule, watching the beauty of the golden dawn as it broke over the desert. This was a day I never thought I'd see and the rising sun and growing warmth of the day seemed very precious. It made me aware that hard-won things are more valuable than those that come too easily. It reminded me to always enjoy the moment. Richard Branson glasses sun life Life can seem rather unreal at times. Alive and well and loving one day. No longer there the next. Richard Branson one-day alive life I know enough to know that no man is an island. Richard Branson islands men people The companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one. Richard Branson important would-be people ...making profits is important because it keeps all our people in jobs and, you know, it keeps what we - what we've created going, but, you know, what we're - what I get my - what I'm proud about doing is creating companies which we're really proud of, you know, which we can really be proud of and a byproduct of that hopefully will be that they'll be profitable and be able to pay the bills. Richard Branson creating business jobs It isn't effective or productive to force your employees to do anything. Choice empowers people and makes for a more content workforce. Richard Branson choices leadership people Screw the competition - focus on good customer service. Richard Branson good-customer-service competition focus The risk is worth it. Mike would have been the first to say that. Richard Branson mike risk firsts Don't think about making money, think about making a difference, spot where others are doing it badly and do it better Richard Branson self-improvement differences thinking It is important in life to turn adversity to success Richard Branson self-improvement adversity important Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it Richard Branson self-improvement kind thinking To be a great leader, you must be a great listener Richard Branson self-improvement listeners leader We'll go into orbit. We'll go to the Moon. This business has no limits. Richard Branson orbit future moon Exploration is a wonderful way to open our eyes to the world, & to truly see that impossible is just a word. Richard Branson eye way world I find it very difficult to think of mistakes; not that I don't make any but because I was brought up to look only at the good things in life ... As for what lost the most money, probably Virgin Cola. It is still No 1 in Bangladesh though. Richard Branson business mistake thinking I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are. Richard Branson family moments remember Virgin, is how good you are with people. If you're - if you're good with people and you've got - you know, and you really care, genuinely care about people then I'm sure we could find a job for you at Virgin. I think, you know, that, you know, that the companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one. Richard Branson jobs people thinking Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. Richard Branson keys business fun You see, it's essential that one of us stays awake during the flight [ballon]. So, rather than using the comfortable Virgin seats which we used to cross the Atlantic, we've asked British Airways for two of theirs. Richard Branson insult essentials two