Great marketing cannot sell a pedestrian product very well. John Sculley More Quotes by John Sculley More Quotes From John Sculley Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free. John Sculley curiosity today school Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that other people couldn't see. I've learned over the years in the Apple that there are some really talented people who can take the same evidence, the same facts, and look at them and see them in a way that interprets those facts entirely different than most people do. John Sculley brilliant different people I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for. John Sculley responsibility school thinking I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances. John Sculley enough-chances take-a-chance mistake The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system. John Sculley ipods perfect jobs There are just moments when all the stars are aligned for breakthrough products. John Sculley breakthrough stars moments Apple is so focused on its vision that it does things in a very careful, deliberate way. John Sculley apples vision doe Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy. John Sculley business believe america I remember going into Steve's [Jobs] house, and he had almost no furniture in it. He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn't believe in having lots of things around, but he was incredibly careful in what he selected. John Sculley house jobs believe If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today John Sculley valleys moon men Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have. John Sculley adoption technology way Implementers aren't considered bozos anymore John Sculley Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected. John Sculley microsoft jobs philosophy When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was better at taking things apart and putting them back together, but I always had extra pieces left over, so I think it was an early warning that I was a better designer than an engineer. John Sculley designer together thinking It's an amazing time to be an entrepreneur because not only is the stuff getting more capable and powerful, but it's becoming more reliable and the costs are coming down dramatically. So you can go out as an entrepreneur and start a company on a credit card and go to AWS and a few other services and be pretty virtual and, who knows, you may be the next Steve Jobs. John Sculley credit-card entrepreneur powerful I was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent on to Phoenix, Arizona, where I also drove trucks and I put up signs, Pepsi signage, and I was then sent on to Las Vegas for a month of training, and then I finally ended up in Milwaukee. So I got a really hands - on introduction to the soft-drink industry. I was so appreciative of the fact that I was able to not only learn a business through what I learned at business school, but I was able to learn it with hands-on learning. I'm a huge believer in hands-on learning. John Sculley truck training school The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment John Sculley tests leader ideas The news of my pregnancy spread like a forest fire in summer John Sculley fire summer pregnancy The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location. John Sculley iphone communication technology Marketing is really theater. It's like staging a performance. John Sculley staging theater marketing
