He looked like the king of muscle beach and he was a surfer. But he had vision. He believed that for a city to be great, it had to have a great newspaper.

Tom Rosenstiel

Categorized in : Beach Vision

Everyone is on Facebook and age is not a determinant of whether a reporter is using Twitter as part of their newsgathering and marketing. Some of the transition is about money at this point - hiring younger reporters is cheaper. Often these reporters are more digitally savvy. But there are plenty of 50-plus journalists employers can find now who are excited about technology, not threatened. It is no longer an either/or proposition.

marketing technology age

Machines have given us a new ability to count and make our understanding quantitative. The Web connects news gatherers with audiences in ways that were never possible before and can bring a breadth of intelligence, and experiences to understanding the news we never had. And professional reporters and editors still have a unique role to play in triangulating those inputs as well as bringing three other distinct skills - access to interrogate people in power, exceptional storytelling skills, and a discipline of open minded, skeptical inquiry - which are not as likely to be found elsewhere.

discipline unique people

This is a time of tremendous ferment and experimentation that is scary and exciting at the same time. The biggest challenge for media remains economic. How will we pay for the kind of work that really makes a difference? The revenue model for news has been profoundly disrupted, and that is as much a challenge for Vox, Medium, Yahoo or Twitter as it is in some ways for The New York Times or a local newspaper.

making-a-difference scary challenges

As for journalism education, there are some terrifically exciting things going on in some schools. Others are struggling to adapt. Curriculum changes can be slow, by design. Yet there are arguably more dynamic minds, old and young, gravitating to teaching than ever before, both on the research and scholarly side and on the side of what is called "professional practice," a term that usually refers to experienced journalists without Ph.D's moving to the academy.

teaching struggle moving

ll industries have been disrupted and disruption tends to generate gatherings for people to share information. I don't think media are unusual here. Add to that the discovery, or perhaps expansion of the awareness, that events can generate revenue. So now we have companies whose business model is heavily based on events, whether it is Re/code or South by Southwest or many others. Those kinds of gatherings were once more institutionally oriented inside trade associations. Now they have been expanded out.

kind people thinking

There is more interest in what is occurring in technology companies that impact news. Such companies don't have the same sense of transparency about what they do. They have a tradition of secrecy about products, mores and decision-making that goes along with Silicon Valley and intellectual property and technology. You cannot step onto the grounds of Google without signing a Non-Disclosure Agreement. That industrial secrecy mentality exists along with a theoretical sensibility about transparency on the Web, which is different than transparency inside companies that profit from the Web.

google technology intellectual

There are fewer media writers in traditional settings. That is a beat that many legacy brands cannot afford. On the other hand technology writers are writing about media in ways they didn't before. As a consequence of the shift, there is less interest in many ways in the activities at some media. If you look at coverage of media as whole, the decision-making at the three broadcast networks and the cable channels, for instance, is much less of a focus than it once was. The guts of what goes on at Fox or CNN or MSNBC probably has less impact than it once did. It certainly gets less attention.

technology focus writing

I don't think the rhetoric toward President Trump from media sources or media commentators is any worse than what Franklin Roosevelt got from a conservative press in another era. And Roosevelt was, you know, not as blunt as Trump about the press, but, you know, there was an ideological press back then, when we had multiple newspapers in town.

conservative president thinking

We're not seeing, you know, dozens of reporters being beaten up. And there may be more attention to it than there has been in the past. But it is important to recognize that the democracy depends on reporters asking people in power questions, so that the general public has information. We can't really self-govern unless information is widespread. And, sometimes, reporters have to be a little aggressive. I mean, you know, the reporter didn't beat up the politician. The politician beat up the reporter.

mean people past

To say that they are the enemy of the people, among the worst human beings on earth, it encourages and legitimizes an anger towards the press that, you know, I think, fosters this attitude.

attitude people thinking

Newspapers have been likened to steamships that move very slowly, in terms of their direction. And when a reporter is sent out on a story, if that reporter has his or her own personal standards and is given a certain amount of time, they're going to probably do as good a story yesterday or tomorrow as they did the day before yesterday when there was a different editor there. But an editor provides vision. An editor decides what's going to be on page one, what gets rewarded, who's given more time, who's given what beats. They set a direction.

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