'Healthy' is a term that's at the core of so many of our conversations around food, but there's still a lot of debate about what is healthy, and we see this around the FDA's recent efforts to update guidelines for the term 'healthy' and its use in food labeling.

Liz Sanders

Categorized in : US News

I wasn't that surprised to see that 78% reported that they encountered conflicting information, but our follow-up question to that had, I think, a really interesting data point in it, and that was that about half -- so around 56% -- say that this conflicting information causes them to doubt the choices that they're making, i think that shows that for at least half of our respondents, this conflicting information was leading to some doubt that made it harder to sort through all the conflicting information.

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Our biggest trend over time has to do with purchasing factors, and we know that taste and price have always been the top two factors that have driven purchasing, with healthfulness following behind in the third spot, in terms of what is healthy, we know that it doesn't always beat out what tastes the best or what has the best price, in terms of impacting a food purchase.

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We're limited because we can't really examine how people are behaving; we just know how they say they're behaving. So that is one limitation with any self-reported survey.

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That's kind of the gold standard in terms of consolidating everything we know from peer-reviewed research and getting expert opinion.

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