How do you design the product in a way so that it sells itself?. Regis McKenna More Quotes by Regis McKenna More Quotes From Regis McKenna The more alike two products are, the more important their differences become. Regis McKenna differences business two Marketing is everything and everything is marketing. Regis McKenna marketing The best marketing is education. Regis McKenna marketing Branding is overrated. Regis McKenna overrated branding It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever. Regis McKenna ironic communication important Marketing should focus on market creation, not market sharing Regis McKenna creation marketing focus Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry. Regis McKenna business dog life Speed has become an important element of strategy. Regis McKenna speed elements important
