I always loved the look of musicians. I've always admired them because they have a look - when I was growing up, it seemed that the ones I liked didn't need to have a stylist. Now there is this trend where everyone has a stylist, or follows the suggestions of a stylist, from designers on down.

Frida Giannini

Categorized in : Musician Growing Up Designer

Venice never quite seems real, but rather an ornate film set suspended on the water.

Frida Giannini

venice real water

When I joined Gucci in 2002, I immediately wanted to make a research trip into the archives because I'd heard about how incredible they were, but I never had the opportunity to visit them.

Frida Giannini

archives research opportunity

For me, beauty and fashion are always connected. One doesn't exist without the other. Make up is a key element of the Gucci runway show - it helps communicate the essence of the Gucci woman. Eyes, skin, lips - they're like accessories, all working together to create an unmistakable look.

Frida Giannini

fashion eye keys

With men, you need to anticipate all your ideas at least one or two months before the next women's collection, so you need to create a feeling that links with what will happen a few months later. To me, a man and a woman are really a couple. They live together. They grew up in Italy together. So, not just in the stores or the campaigns, but also in real life, it's very important for me to create a connection between them.

Frida Giannini

couple real men

I like tough relationships. I think relationships with conflict are good for you - you learn. But you can't listen too much. I have a strong point of view, and it's important that I fight for my ideas.

Frida Giannini

fighting strong thinking

I think the '70s are always inspiring to me. I was born then, so I have a lot of memories about how my parents were and what kinds of movies I was watching.

Frida Giannini

parent memories thinking

I don't like to treat a piece of clothing like an object of art because I don't consider myself an artist. I'm a designer.

Frida Giannini

designer pieces art

I am comfortable giving people direction. If something is not good enough, my job is to find a way to help them learn from their mistake, and understand that next time I expect better.

Frida Giannini

mistake jobs people

If we give girls and women the chance to change their lives, they can change the world.

Frida Giannini

girl giving world

The idea of 'ferie,' or summer break, is a long tradition of which all Italians, including myself, participate. It's a time to relax, reflect and recharge.

Frida Giannini

summer long ideas

I have to tell you, a few people had very controversial feelings about what I was doing with Gucci at the beginning, and now, after a couple of years, they are changing their minds. I want to give journalists the time and space to know me and what I'm doing better. But it's not a priority for me. At the end of the day, I am not an artist; I am not doing a performance; I'm doing things that need to be sold. And I know my job.

Frida Giannini

couple artist people

My biggest satisfaction is always when I make something beautiful and well-done that I can see on a real man or woman - not only in the glossy magazines.

Frida Giannini

real beautiful men

I inherited this collection of vinyl records, which at that time numbered 6,000, and I've since continued to collect music. As you know, vinyl records can be very heavy, so every time I have to move into a new house, I need to build a complete new wall of shelves to put all these records, which is a nightmare for the architect.

Frida Giannini

wall house moving

I always loved the look of musicians. I've always admired them because they have a look - when I was growing up, it seemed that the ones I liked didn't need to have a stylist.

Frida Giannini

growing-up musician needs

I read reviews every time. I read them all. Sometimes they can be very constructive, sometimes not, but it's always interesting to see the opinion of others on what you are doing. Sometimes I am very furious, but I will never say to a journalist, "Please don't come back to the next show." Never. Because I think that's a very stupid attitude. I am very happy when I see the results of the company and when I see people wearing my clothes or my accessories. I think this is the best answer to criticism.

Frida Giannini

stupid attitude thinking

I don't want to be too 'classic' because it's not in the DNA of Gucci. You need to be a little bit provocative.

Frida Giannini

dna want needs

All the drawings and sketches and clothes of Yves Saint Laurent in the '70s were so colorful, so bright.

Frida Giannini

clothes drawing saint

I grew up in Rome, in actually what I would say was a liberal, open-minded family. My father was an architect and my mother was a teacher of art history, so it was sort of intellectual, and maybe a bit much for me when I was a child.

Frida Giannini

mother teacher art

I wake up in the night screaming sometimes when I've had a fight with my husband, more than with the company. I still sleep very well. I take it day by day. I am a very pragmatic person. That's how I survive.

Frida Giannini

husband fighting sleep

The first thing I notice about a man are his shoes. Then I look at his watch.

Frida Giannini

shoes men watches