I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. Jonathan Ive More Quotes by Jonathan Ive More Quotes From Jonathan Ive We try to solve very complicated problems without letting people know how complicated the problem was. Jonathan Ive problemtryingpeople A lot of what we are doing is getting design out of the way. Jonathan Ive designexperienceway If something is not good enough, stop doing it. Jonathan Ive not-good-enoughdesignifs I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity. Jonathan Ive philosophicalorderthinking True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course. Jonathan Ive yeahsimplicitydesign The word design is everything and nothing. The design and the product itself are inseparable. Jonathan Ive inseparabledesignproducts Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around. Jonathan Ive irrelevanceapplesjobs The best ideas start as conversations. Jonathan Ive designconversationideas Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution. Jonathan Ive philosophicalsimplicitygoal Designing and developing anything of consequence is incredibly challenging. Jonathan Ive developingdesignchallenges We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn. Jonathan Ive numbersbeautifulintegrity The most important thing is that you actually care, that you do something to the very best of your ability Jonathan Ive abilitycareimportant To do something innovative means that you reject reason. Jonathan Ive innovativereasonmean There are 9 rejected ideas for every idea that works. Jonathan Ive rejecteddesignideas The design process is about designing and prototyping and making. When you separate those, I think the final result suffers. Jonathan Ive design-processsufferingthinking A beautiful product that doesn't work very well is ugly. Jonathan Ive uglywellsbeautiful One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new. Jonathan Ive excitedexplorationteam That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities. Jonathan Ive philosophicalprioritiesinteresting I discovered at an early age that all I've ever wanted to do is design. Jonathan Ive designagewanted What we make testifies who we are. People can sense care and can sense carelessness. Jonathan Ive designcarepeople
