I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function Donald A. Norman More Quotes by Donald A. Norman More Quotes From Donald A. Norman Knowing how people will use something is essential Donald A. Norman aquariums knowing people Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience. Donald A. Norman technology successful believe The current paradigm is so thoroughly established that the only way to change is to start over again. Donald A. Norman starting-over currents way We expert teachers know that motivation and emotional impact are what matter. Donald A. Norman emotional motivational teacher Change the attitude toward errors. Think of an object's user as attempting to do a task, getting there by imperfect approximations. Don't think of the user as making errors; think of the actions as approximations of what is desired. Donald A. Norman errors attitude thinking People Propose, Science Studies, Technology Conforms. Donald A. Norman technology study people Serious accidents are frequently blamed on "human error." Yet careful analysis of such situations shows that the design or installation of the equipment has contributed significantly to the problems. The design team or installers did not pay sufficient attention to the needs of those who would be using the equipment, so confusion or error was almost unavoidable. Donald A. Norman errors team confusion Computer scientists have so far worked on developing powerful programming languages that make it possible to solve the technical problems of computation. Little effort has gone toward devising the languages of interaction. Donald A. Norman effort powerful gone
