I believe there's plenty of market for each; we're talking about an ecosystem that is going to support billions of devices, so a competitive landscape is good for consumers, developers, and the platforms alike. Apple brings a smooth elegance to its devices and platform, with the best marketplace experience to boot. Google brings a higher volume of devices as well as a more diverse ecosystem to interact with. The real story here is that Microsoft is nowhere to be seen, ending a two-decade monopoly and creating biggest opportunity for software startups probably ever.

Aaron Levie

Categorized in : Believe Opportunity Real

Execute like there's no tomorrow, strategize like there will be.

Aaron Levie

entrepreneur tomorrow

Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.

Aaron Levie

opportunity people needs

The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

Aaron Levie

giants bridges winning

My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.

Aaron Levie

black coffee hands

Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.

Aaron Levie

focus today long

Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.

Aaron Levie

lasts winning worry

The chance of failure is almost always better than the guarantee of never knowing.

Aaron Levie

chance knowing guarantees

Better to be too early and have to try again, than be too late and have to catch up.

Aaron Levie

late too-late trying

If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.

Aaron Levie

encouragement ideas thinking

Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.

Aaron Levie

too-much done littles

A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.

Aaron Levie

organize determined two

The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.

Aaron Levie

standing-out technology enough

I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.

Aaron Levie

creation prestige people

There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.

Aaron Levie

organization pride thinking

What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.

Aaron Levie

focus energy thinking

Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.

Aaron Levie

toys simple people

I think because of the iPhone and the fact that we now have a ubiquitous internet, our creativity in the startup space is 10 times different. Every single industry, every single market, is going to be technology-driven in some way. There's an infinite opportunity for startups because now you can go and solve problems that previously looked like they had nothing to do with technology.

Aaron Levie

creativity technology opportunity

I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.

Aaron Levie

meetings loud faults

Companies have never won. You're always either fighting for survival, or fighting for relevance.

Aaron Levie

entrepreneur survival fighting

I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.

Aaron Levie

sight people thinking